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COMING SOON
Series A
Raised $25M
UNICORN
Valued at $250B
Acquired
By Meituan at $2.7B
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COMING SOON
→ Landing experience

Customized landing experience for each customer group

We created tailor-made landing pages for each customer segment - investors, owners, advisors - with distinct narratives that address their unique pain points.

We drew inspiration from the Wall Street ticker billboard and created a ticker banner on our website, which effectively conveys the concept of "real estate stock".

We worked with  ↳Gaspard+Bruno  on a new brand video as the primary brand asset.

→ Visual Upgrades

A visual redesign to match the latest brand identity

The new blog page

We redesigned our blog page and updated all our blog covers to reflect our brand identity.

We developed cover templates for all stages of our offering lifecycle, ranging from IOI to IPO to investor relations.

Whole new company pages

We redesigned all our company-related pages, introduced newsroom page and added security page to effectively communicate our mission and values.

→ New features

Explore & Learn

Explore offerings before sign up

We recognized that our offerings are a major incentive for customers to sign up and open an account with us. Thus, we decided to deeply integrate our website and product experience to create a more seamless process. Specifically, we repurposed the browse page and the property detail page in our product, and created a public version that allows non-sign-up customers to browse our offerings. Due to compliance requirements, we had to hide the research tools, so we replaced them with a sign-up call-to-action.

Read more about the design process of our Property detail page (PDP) and research tools in this case study:  ↳LEX Core Product .

Learn tab: Building trust with customers

As part of our growth-centric product strategy, we created a 'Learn' tab to educate our customers about LEX's business model and real estate. The feedback we received from our customers was overwhelmingly positive, so we decided to feature the top content from the Learn tab more prominently on our website. Since the Learn tab's content was already hosted on the Webflow CMS, we were able to easily build an individual Learn page and ensure that both pages stayed up-to-date.

Read more about the design process of our learn tab in this case study:  ↳LEX Growth Product (coming soon).

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