The LEX Website has been a cornerstone of our customer acquisition efforts since our company was founded. As our brand evolved, so too did the narrative and messaging of the website, until it reached a point where it no longer reflected the sophistication of our enterprise. In addition, we identified opportunities to better integrate the website with our core product experience. After months of collaboration between the product and marketing teams and numerous refinements, the new LEX Website was launched — with a modern visual design, upgraded site architecture, and new pages that have significantly increased our sign-up conversion rate.