je
y
wang
簡介
💼 Senior product designer (5yrs) / 🖥️ Multiple 0 to 1 products, design systems, 5+ marketing websites / 💙 Fintech, DevTool, Web3 (SocialFi) / 🐈 Full-time cat dad / 📍Toronto, Canada
☟Scr llllllll☟
23-24 / Rootly
→ Founding designer & senior product designer
I'm currently leading both product and website design at Rootly. So far, we launched Rootly On-Call, the PagerDuty replacement (0 to 1), Post-incident Learning, Rootly AI (0 to 1), and improved ease of use for our Incident Response Product. Oh, we also redesigned the whole marketing website.
Case studies are coming soon... For now, check ↳our website
19-23 / LEX Markets
→ Founding designer & senior product designer
As the founding designer, I have had the privilege of establishing all of LEX's design foundations, including web & iOS products, design system, and website. We raised $25M+ in total and was acquired early 2023.
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Core Product (0-1)
2021
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Core Product (0-1)
2021
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Growth Product
2022
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Growth Product
2022
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Design System
2021
\
Full-time
\
Fintech, Marketplace
Systems
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Design System
2021
\
Full-time
\
Fintech, Marketplace
Systems
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
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LEX Website
2022
\
Full-time
\
Fintech, Marketplace
Website
Development
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Website
2022
\
Full-time
\
Fintech, Marketplace
Website
Development
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Waitlist
2020
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Waitlist
2020
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Core Product (0-1)
2021
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Core Product (0-1)
2021
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Growth Product
2022
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Growth Product
2022
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Design System
2021
\
Full-time
\
Fintech, Marketplace
Systems
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Design System
2021
\
Full-time
\
Fintech, Marketplace
Systems
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Website
2022
\
Full-time
\
Fintech, Marketplace
Website
Development
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Website
2022
\
Full-time
\
Fintech, Marketplace
Website
Development
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Waitlist
2020
\
Full-time
\
Fintech, Marketplace
Product
iOS App
case study ♦︎ case study ♦︎ case study ♦︎ case study
LEX Waitlist
2020
\
Full-time
\
Fintech, Marketplace
Product
iOS App
23-24 / TBD Design Studio
→ Founder & Creative dIrector
With my full-stack design expertise, I worked with early-stage startups on their product and website. My goal is to bring my expertise to the underserved startups, help improve their product quality and prepare them for long-term growth.
2024 Projects is coming...
case study ♦︎ case study ♦︎ case study ♦︎ case study
Sonic Equity - own your passion
2023
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Client
\
Financial Service, Music
Website
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
Sonic Equity - own your passion
2023
\
Client
\
Financial Service, Music
Website
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
OpenAsk - A Web3 Q&A Community
2023
\
Client
\
Web3, Social Media
Product
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
OpenAsk - A Web3 Q&A Community
2023
\
Client
\
Web3, Social Media
Product
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
ModelZ - Easy AI for Developers
2023
\
Client
\
Machine Learning, SaaS
Brand Identity
Website
case study ♦︎ case study ♦︎ case study ♦︎ case study
ModelZ - Easy AI for Developers
2023
\
Client
\
Machine Learning, SaaS
Brand Identity
Website
case study ♦︎ case study ♦︎ case study ♦︎ case study
New Books Network - introducing scholars to a wide public
2022
\
Client
\
Academia
Brand Identity
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
New Books Network - introducing scholars to a wide public
2022
\
Client
\
Academia
Brand Identity
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
Game Theory - Animated Mini Course
2020
\
Client
\
Education
Creative Design
case study ♦︎ case study ♦︎ case study ♦︎ case study
Game Theory - Animated Mini Course
2020
\
Client
\
Education
Creative Design
case study ♦︎ case study ♦︎ case study ♦︎ case study
Sonic Equity - own your passion
2023
\
Client
\
Financial Service, Music
Website
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
Sonic Equity - own your passion
2023
\
Client
\
Financial Service, Music
Website
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
OpenAsk - A Web3 Q&A Community
2023
\
Client
\
Web3, Social Media
Product
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
OpenAsk - A Web3 Q&A Community
2023
\
Client
\
Web3, Social Media
Product
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
ModelZ - Easy AI for Developers
2023
\
Client
\
Machine Learning, SaaS
Brand Identity
Website
case study ♦︎ case study ♦︎ case study ♦︎ case study
ModelZ - Easy AI for Developers
2023
\
Client
\
Machine Learning, SaaS
Brand Identity
Website
case study ♦︎ case study ♦︎ case study ♦︎ case study
New Books Network - introducing scholars to a wide public
2022
\
Client
\
Academia
Brand Identity
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
New Books Network - introducing scholars to a wide public
2022
\
Client
\
Academia
Brand Identity
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
Game Theory - Animated Mini Course
2020
\
Client
\
Education
Creative Design
case study ♦︎ case study ♦︎ case study ♦︎ case study
Game Theory - Animated Mini Course
2020
\
Client
\
Education
Creative Design
case study ♦︎ case study ♦︎ case study ♦︎ case study
Game Theory - Animated Mini Course
2020
\
Client
\
Education
Creative Design
case study ♦︎ case study ♦︎ case study ♦︎ case study
Game Theory - Animated Mini Course
2020
\
Client
\
Education
Creative Design
case study ♦︎ case study ♦︎ case study ♦︎ case study
New Books Network - introducing scholars to a wide public
2022
\
Client
\
Academia
Brand Identity
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
New Books Network - introducing scholars to a wide public
2022
\
Client
\
Academia
Brand Identity
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
ModelZ - Easy AI for Developers
2023
\
Client
\
Machine Learning, SaaS
Brand Identity
Website
case study ♦︎ case study ♦︎ case study ♦︎ case study
ModelZ - Easy AI for Developers
2023
\
Client
\
Machine Learning, SaaS
Brand Identity
Website
case study ♦︎ case study ♦︎ case study ♦︎ case study
OpenAsk - A Web3 Q&A Community
2023
\
Client
\
Web3, Social Media
Product
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
OpenAsk - A Web3 Q&A Community
2023
\
Client
\
Web3, Social Media
Product
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
Sonic Equity - own your passion
2023
\
Client
\
Financial Service, Music
Website
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
Sonic Equity - own your passion
2023
\
Client
\
Financial Service, Music
Website
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
Game Theory - Animated Mini Course
2020
\
Client
\
Education
Creative Design
case study ♦︎ case study ♦︎ case study ♦︎ case study
Game Theory - Animated Mini Course
2020
\
Client
\
Education
Creative Design
case study ♦︎ case study ♦︎ case study ♦︎ case study
New Books Network - introducing scholars to a wide public
2022
\
Client
\
Academia
Brand Identity
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
New Books Network - introducing scholars to a wide public
2022
\
Client
\
Academia
Brand Identity
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
ModelZ - Easy AI for Developers
2023
\
Client
\
Machine Learning, SaaS
Brand Identity
Website
case study ♦︎ case study ♦︎ case study ♦︎ case study
ModelZ - Easy AI for Developers
2023
\
Client
\
Machine Learning, SaaS
Brand Identity
Website
case study ♦︎ case study ♦︎ case study ♦︎ case study
OpenAsk - A Web3 Q&A Community
2023
\
Client
\
Web3, Social Media
Product
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
OpenAsk - A Web3 Q&A Community
2023
\
Client
\
Web3, Social Media
Product
Systems
case study ♦︎ case study ♦︎ case study ♦︎ case study
Sonic Equity - own your passion
2023
\
Client
\
Financial Service, Music
Website
Pitch Deck
case study ♦︎ case study ♦︎ case study ♦︎ case study
Sonic Equity - own your passion
2023
\
Client
\
Financial Service, Music
Website
Pitch Deck
Check ↳project index for all projects