The product team consisted of the CTO, 1 product manager, 1 product designer, 1 FE engineer, 1 iOS engineer, and 1 BE engineer. My role as the product designer included defining core user flows, UXUI solutions, Hifi prototypes, user testing, design handoff, and design QA.

The LEX core product is the cornerstone of the tech side of the business. The product and the experience should also educate our early adopters on the what and how of fractional real estate. We released the core product in two phases: an invite-only beta platform for early adopters, and a public launch that’s open to all users. By Dec 2021, the first month after our formal public launch, the product had acquired 12,000 users, 2,000 brokerage accounts, 800 funded accounts, and more than $2,500,000 in deposits.

This is the second case study of the LEX product series.

Read more LEX product case studies:

→ LEX Product 1/3 - Waitlist Product

→ LEX Product 3/3 - Growth Product