I'm a product designer based in Toronto who lives for two moments in a product's life: when it's still ambiguous, and when it needs to grow.

For most of my career I've been the founding designer at startups. I focus on building what we call “0→1 products” - things that are either entirely new or need to break far beyond the status quo. It’s kind of like being a fusion chef: I take familiar ingredients (user expectations, proven patterns) and mix them with something unexpected to cook up fresh, exciting experiences. The goal is always to challenge norms with new interpretations, imaginations, and thoughtful twists.

But beyond craft, I believe design is also a strategic tool. It reduces ambiguity, accelerates decisions, and helps a company move with more conviction. Good design shifts market perception, drives meaningful growth, gets the team excited. That's the kind of impact I'm after.

Lately, I’m shifting into more of a ✦designer who ships✦ - this means experimenting new workflows and thinking the impact I want to make with the help of AI tools.

Personal project I vibe-coded with cursor:  ↳🎱cur8d.club 

A few alternate versions of me:

professional podcast listener / road cyclist / pocket camera enthusiast / full-time cat dad / apartment decor nerd / matcha connoisseur