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COMING SOON

Designer
product by day
creative by night

I'm a designer in tech who lives for crafting intuitive, delightful products, brands, and websites. Over the years, I’ve worn many hats—founding designer, product designer, creative director…

For most of my career I've been the founding designer at startups. I focus on building what we call “0→1 products”—things that are either entirely new or need to break far beyond the status quo. It’s kind of like being a fusion chef: I take familiar ingredients (user expectations, proven patterns) and mix them with something unexpected to cook up fresh, exciting experiences. The goal is always to challenge norms with new interpretations, imaginations, and thoughtful twists.

Read: My startup designer friends, this is for you


I studied interactive media arts in college and started off as a graphic designer. That foundation still shapes how I work today. I’ve always believed a digital product needs to feel good to succeed. Quality and craft matter. And I think digital experiences can also be expressive, elegant, playful, polished, even emotional.

Some of my go-to AI tools:  ↳Cursor ,  ↳v0 , ↳Granola ,  ↳Midjourney ,  ↳Flora ,  ↳superwhisper ,  ↳mymind ,  ↳ChatGPT .

Lately, I’m shifting into more of a ✦designer who ships✦ —rethinking my workflows and the impact I want to make, especially with the help of AI tools.

Latest thing I shipped with AI’s help:  ↳🎱cur8d.club 

A few alternate versions of me:

professional podcast listener / newbie road cycling lover / pocket camera enthusiast / full-time cat dad / apartment decor nerd / matcha connoisseur

🎧 🚴🏼 📷 🐈‍⬛ 🏠 🍵

2023 - today 

rootly (yc21)

Creative Director, senior product designer

I joined Rootly as their first design hire, and am currently leading both product and creative design there. Since then, we've launched two new products  ↳Rootly On-Call  (web & mobile) and  ↳Rootly AI . I also led the redesign of our  ↳website  and gave our brand a fresh look.

2019 - 2023

lex markets

Founding designer

I joined LEX as the founding designer (and the first hire) after I graduated. Since then, I grew with the company for almost 4 years, from the early incubator days till our acquisition in early 2023.

ongoing

tbd studio

Founder, designer

I've worked with many early-stage startups on their product and website. I wanted to bring my founding designer expertise to the underserved startups and help them establish a unique look, build a polished product, and prepare them for long-term growth. As for now, I'm taking a pause on taking new clients as I want to protect my focus and do some side projects for myself.

ongoing

awards

Orpetron Jury

Dec 21

Orpetron WDA

Dec 21

Awwwards Honorable Mention

Nov 21

Awwwards Mobile Excellence

Nov 21

Bestfolio Featured Website

Nov 21