Designerproduct by daycreative by night

I'm a designer who has worn many hats: founding designer at two startups, founder of a design studio, and now leading user growth at Zoom. No single title defines who I am, but the work underneath is always the same: I design products and brands that shape how people feel, then turn that feeling into growth :)

I was born and raised in Shanghai, China, and spent my first 18 years there. As a kid I always loved art. I studied Chinese watercolor and calligraphy and won a few awards along the way, so I guess there's always been a designer in me!

For college I went to NYU Shanghai, where I majored in Interactive Media Arts and minored in Computer Science. I took a wide variety of classes, including generative art, digital fabrication, fine art, motion design and graphic design. Looking back, that range made me a generalist. I've tried so many creative formats that I can see possibilities others miss, and try what others haven't.

That's also when I moved to New York and interned at a startup. I ended up joining full-time, and the job eventually brought me to Canada (talk about a life-changing experience!).

Now I'm in Toronto, starting a new chapter. I've fallen in love with the city's cultural diversity, its beautiful summers and the nature all around it, and I'm still writing new stories here.

In my spare time I enjoy cycling, making media art, practicing latte art, rearranging my apartment and hanging out with my cat, Poki.