Endorphins Running Club is a global running community that began in 2022 as a small group of friends training for a 50-mile race in New York City and has since grown into one of the most connected running groups worldwide. The club offers personalized training plans for all distances, hosts over 1,500 free group runs annually across 12 U.S. cities, and connects more than 35,000 runners both online and in person.

I worked closely with the founder during Endorphins's early days and established the brand identity, brand guidelines, swags, and social media toolkits - all of which continue to define the brand today.