Q4 2021 - Q1 2023 (13 months)
Product Ideation, Defining User Flows, UXUI, Design Handoff, Design QA
CTO, 1 product designer, 3 FE engineers, 2 iOS engineers, and 1 BE engineer
LEX is the first product to enable investors to invest in commercial real estate IPO shares. Starting in late 2021, with a focus on growth, new product features such as the Learn Center and Return Calculator, and redesigned core user journeys were launched. The growth-centric product has since generated more than 16,000 new users, 4,000+ new brokerage accounts, and over $6.5 million in new user deposits.
This is the third case study of the LEX product series.
Read more LEX product case studies:
↳ LEX Product 1/3 - Waitlist Product
↳ LEX Product 2/3 - Core Product
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