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COMING SOON
Series A
Raised $25M
UNICORN
Valued at $250B
Acquired
By Meituan at $2.7B
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COMING SOON

→ Brand Identity

A new brand to connect academia with wider audience

The new brand identity for NBN is all about connecting with their audience on a deeper level. With this in mind, the new logo was designed to showcase the brand's personality and resonate with their core audience of scholars and serious writers. It needed to convey a sense of professionalism and academic seriousness to build trust with partners and authors. At the same time, the logo had to be lively and welcoming to build a connection with listeners and attract a wider audience.

The new brand identity for NBN is all about connecting with their audience on a deeper level. With this in mind, the new logo was designed to showcase the brand's personality and resonate with their core audience.

✦ The scholar world - The new identity needs to convey a sense of professionalism and academic seriousness to build trust with university partners and scholars.

✦ The listeners  - The new identity has to be lively and welcoming to build a connection with listeners and attract a wider audience.

In addition to these key design principles, the new logo also addresses some practical concerns that the old logo failed - lack of consistency and scalability.

We redesigned the existing podcast covers set, and developed a system to provide consistency and scalability for future covers.

→ Marketing

Expanding the identity across all touchpoints

I worked with the team to develop marketing materials to help them build partnerships with brands, universities, and scholars.

The marketing project is still a work in progress. There will be more updates. Stay tuned ☻.

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