New Books Network - introducing scholars to a wide public
Industry
Academia
Duration
2 months
Role
Brand Design, Marketing
Team
1 Designer
The New Books Network (NBN) is a consortium of author-interview podcast channels dedicated to raising the level of public discourse by introducing scholars and other serious writers to a wide public via new media. Covering 100+ subjects, disciplines, and genres, we publish 50 to 75 episodes every week. The NBN reaches about a million people every month.
In mid-2022, NBN aimed to explore brand monetization by establishing partnerships with other brands. However, the company struggled to communicate its own brand to the partners effectively. As a result, NBN invited me to help create a new brand identity to help communicate its brand mission and value to its partners and audience.
The new brand identity for NBN is all about connecting with their audience on a deeper level. With this in mind, the new logo was designed to showcase the brand's personality and resonate with their core audience of scholars and serious writers. It needed to convey a sense of professionalism and academic seriousness to build trust with partners and authors. At the same time, the logo had to be lively and welcoming to build a connection with listeners and attract a wider audience.
The new brand identity for NBN is all about connecting with their audience on a deeper level. With this in mind, the new logo was designed to showcase the brand's personality and resonate with their core audience.
In addition to these key design principles, the new logo also addresses some practical concerns that the old logo failed - lack of consistency and scalability.
We redesigned the existing podcast covers set, and developed a system to provide consistency and scalability for future covers.
I worked with the team to develop marketing materials to help them build partnerships with brands, universities, and scholars.
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